What Makes Consumer Perception of Online Review Helpfulness: Synthesizing the Past to Guide Future Research

Online Consumer Behavior: A Review and Agenda for Future Research

The topic of online consumer behavior has been examined under various contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical model is found in this research area. In view of this, we provide an exha...

The past as guide to the future

758 NATURE | VOL 392 | 23 APRIL 1998 We know that in recent years the Earth’s climate has been getting warmer. But is this warming unusual relative to low-frequency variations in temperature? If it is, then how much of it has been caused by anthropogenic changes in the composition of the atmosphere? On page 779 of this issue, Mann et al. provide a reconstruction of past temperature back to the ...

The Reliability of Online Review Helpfulness

Many online reviews have a helpfulness rating, and such ratings are being widely used by online shoppers for shopping research. Researchers also use them as a review quality benchmark. However, there is scant research about the reliability of such ratings. This paper explores the reliability of helpfulness ratings and their resistance to manipulations. We found that the existing helpfulness rat...

Subscription to Fee-based Online Services: What Makes Consumer Pay for Online Content?

Increasingly, Web-based content or service sites are turning to a subscription-based business model. This article examines factors that influence potential consumers’ opinions about such paid services. A survey was conducted to examine the impact of several factors on consumers’ willingness to access subscription-based Web content. The results indicated that respondents’ intentions are signific...

Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective